Milwaukee celebrated the opening of its first bus rapid transit (BRT) line last weekend, reports Graham Kilmer in Urban Milwaukee. “The system promises faster travel times through a mix of dedicated lanes, traffic signal priority, off-bus ticketing and dedicated stations.”

The nine-mile line uses electric buses, promises headways of 10 to 15 minutes, and will offer free rides until the end of September. The BRT stations feature “glass shelters, elevated platforms, digital signs showing real-time bus arrivals and off-bus fare validators.” Connect 1 runs parallel to Interstate 94.

According to the Milwaukee County Transit System (MCTS), “Ridership will be fueled by activity generators within the half-mile station area around the route including: 9 colleges and universities and 8 high schools, 48,900 residents, 110,700 jobs, 200 businesses with 100 or more employees, 8 medical facilities, 25+ hotels, and countless attractions including the county zoo, American Family Field, Fiserv Forum, Milwaukee Art Museum and Summerfest.”

FULL STORY: Milwaukee’s First Bus Rapid Transit Line Is Open for Business