Marketing and Communications Manager

14 Oct 2021 11:50 AM | Ann Smith (Administrator)

Milwaukee, WI, USA Req #103
Thursday, October 14, 2021

Department:            Marketing

FLSA Status:           Exempt - Non-Represented

Reports To:              Director of Marketing & Communications

JOB SUMMARY:

The Marketing and Communications Manager plays a critical role in all marketing, public relations, social media, design and other creative efforts. The Marketing and Communications Manager also oversees the yearly advertising contracts and advertising trade program which have a current value of approximately $1 million in yearly revenue to MCTS.

ESSENTIAL FUNCTIONS:

  • Manage media relations and serve as the primary contact for media outlets requesting information and video from MCTS. Coordinate interviews for the Director of Marketing and Communications, and act as back up spokesperson and conduct on-camera interviews as needed.
  • Draft press releases, statements to the media, talking points for employees and elected officials, website posts, social media captions, and other external/internal communications materials.
  • Coordinate and manage press conferences, interviews with MCTS employees, and other special events (“media availabilities”) aimed at generating positive media coverage.
  • Manage MCTS Excellence program, which is focused on an innovative video series that uses bus surveillance footage to proactively tell stories about MCTS employees who go above and beyond. Source story ideas, conduct interviews with employees, write scripts/captions, and edit video as needed.
  • Manage ‘MCTS TV,’ an internal platform that displays videos, informational slides, and other content on TV screens at all work locations for employees to see. Develop content calendars, write and produce material, update software to display timely information. Work with Video Production Specialist (and/or other staff) to generate videos and other content.
  • Manage MCTS advertising contracts, serve as primary contact with third-party contractor who coordinates all advertising on MCTS buses and bus shelters. Work with corporate sponsors to coordinate ‘Free Rides’ programs on New Year’s Eve and St. Patrick’s Day.
  • Work with MCTS Marketing Team, third-party ad agency, and third-party app developer to maintain and update website and mobile transit app.
  • Work with Web & Social Media Specialist to brainstorm social media ideas, create content, and organize content calendar. Monitor social media engagement and help respond to comments and messages from the public.
  • Create, plan, and execute marketing, communications, public relations, and advertising campaigns in collaboration with the MCTS Marketing Team and outside agencies.
  • Build relationships and collaborate on projects with various departments across MCTS (especially Transportation and Schedule/Planning) as well as departments within County government, including the County Executive’s Office.
  • Demonstrate leadership qualities and ability to effectively manage, mentor, and motivate team members. Remain detail-oriented while not losing sight of big picture.
  • Develop clear, persuasive presentations for both internal and external audiences; and ensure certain presentation support materials are consistent and in line with expectations of quality and brand uniformity.
  • Perform other duties as required.

QUALIFICATIONS:

  • Associate’s degree in Marketing, Communications, Journalism or related discipline. Bachelor’s degree preferred.
  • Five (5) years of experience in marketing, communications, public relations, media relations, journalism, broadcasting, or associated field.
  • Three (3) years supervisory experience.
  • Must be available 24/7 for emergency incidents (crisis communications), and during non-traditional work hours (including evenings and weekends) for presence at various special events and meetings.
  • Experience in strategic planning and project management.

KNOWLEDGE, SKILLS, AND ABILITIES:

  • Considerable knowledge of Adobe Creative Products such as Photoshop, Illustrator and Premiere Pro with the ability to create content for marketing and communication purposes.
  • Excellent interpersonal and organizational skills
  • Excellent written and oral communication skills. 
  • Ability to multitask, meet deadlines, and work with minimal direction and maximum initiative.

PHYSICAL REQUIREMENTS AND ENVIRONMENTAL FACTORS:

  • Ability to effectively provide both oral and written communications requiring good verbal expression, satisfactory hearing and eyesight clarity sufficient to read.
  • Ability to attend in-person events in the community.
  • Ability to work on-site (a hybrid work schedule is available, but not exclusively).
  • Work is frequently conducted in an office and sometimes in a community environment or at other facility sites relatively free from unpleasant environmental conditions or hazards.
  • Physical requirements are those described as sedentary work, which includes exerting ten (10) pounds of force occasionally, a negligible amount of force frequently and/or constantly having to lift, push, pull or otherwise move objects, including the human body.

DISCLAIMER STATEMENT:

The above are general requirements that must be met for consideration.  They are not intended to be an exhaustive list of job qualifications or job duties. A physical exam and Pre-Placement Functional Test may be administered prior to job award, allowing applicants to demonstrate their ability to the minimum requirements for this position. 

Milwaukee County Transit System is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age; protected veteran status, status as a qualified individual with a disability or any other characteristic protected by law.

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